We were joined by Simone Zagronik, Executive Director of the European Historic Thermal Towns Association (EHTTA), whose network of 51 member towns — including 11 UNESCO World Heritage Sites — has been quietly redefining what a thermal destination can be. From Sparty nightlife events in Budapest's grand historic baths to thermal-water cooking demonstrations for schoolchildren in Spain, Simone shared how Europe's most storied spa towns are finding creative new ways to keep their healing waters at the center of culture, tourism, and community life. If you've ever wondered what's possible for North America's thermal towns, this one is worth your time.